In a hot market, the assumption is every home sells as soon as it hits the market. That’s just not the case. Many homes are sitting on the market for an extended period of time for various reasons. As a real estate professional my goal is to supply knowledge, information, preparation and vital facts to assist homeowners with marketing their home. Through 20 years of working in this business, I have worked with hundreds of sellers that have successfully sold their homes and a few homeowners that chose their own path, that weren’t so successful. A look at what might keep a property from selling.
Price It Right: Like any product for sale, if it’s not priced right it won’t sell. When prices are gradually spiking on a monthly basis, it makes it difficult for some sellers to not want to jump way ahead of the current market with expectations that values will eventually catch up. This is a horrible tactic. If you market the home today, it should be priced based on present home values. This is why we have properties sitting on the market for many months instead of a few weeks. The other problem with over pricing your home at the beginning is its fixated in the minds of agents and buyers. The perception that the property is still overpriced, even with price adjustments is very real.
Condition Is Critical: Assuming you can generate top dollar for a poorly maintained home is not using common sense. The better maintained always, I repeat always get the best price. A fresh coat of paint and new flooring can do wonders for any property. Some sellers will neglect making improvements because they’ve heard the housing market has made a complete turnaround and condition is not a priority. The only time I might suggest a seller not make at least cosmetic improvements would be if finances prevented those upgrades.
Working With A Local Realtor: Here I go again harping on this subject. This has come up on numerous blogs that I’ve written. That’s how important this issue is. I specialize in the local market and know the neighborhoods like the palm of my hand. An agent from the Bay Area for instance, knows nothing about Davis outside of locating on a map. If you own a home in Davis, list it with an experienced local realtor. If you own a home in the Bay Area, list it with a local specialist in that town. There’s a number of horror stories that I could go into with properties that were listed with out-of-town realtors. List your local home with an agent outside the region and you might get a yard sign. There’s much more to selling a home than a sign. Choose your agent wisely. Please visit my website http://www.JohnnyBrooksHomes.com for helpful tips on selling or buying a home and easy access to view local area homes for sale in Davis, California.